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DBA Colloquium | 10/12/12

Friday, October 12 2012

4:00 PM - 6:00 PM

Location: Zable Hall

Calendar: Community / Alliant School of Management / Members Page / Alliant School of Management - Open Houses

Speaker: Sidney Morse

Topic: "The Relationship Between Ansoff’s Contingent Success Hypothesis, Location, and Profitability for Technology Firms in or Near Urban Centers Compared to Technology Firms in Non-Urban (Suburban) Areas"

The research model is designed to examine the relationship among the variables contained in the Strategic Success Hypothesis (Ansoff, 1990), location, and innovation quality as constructed in the model on enterprise performance (profitability) in urban technology firms ((...
ICTs)-Department of Commerce-Bureau of Economic Analysis (BEA)) and suburban technology firms (ICTs).
Specifically, the research explores the relationships amongst elements of the Ansoff Contingent Success Paradigm (Ansoff, 1990), to determine if strategic behaviour is different for technology firms in urban areas (ICTs), compared to technology firms in suburban areas. In addition to the Ansoff model, it examines factors that facilitate innovation in those geographic areas, i.e. workforce availability and quality of life. It measures how strategic behaviour and innovation factors impact enterprise performance by location as defined by profitability.

Speaker Bio:
Sidney Morse has more than 37 years of experience as a professional business practitioner both inside corporations in the fields of Management Development, Strategic Marketing, Strategic Management and in the consulting field. He has developed strategic business models for small, medium and large firms, often in the technology industry, both in the U.S. and abroad. He currently wears several organizational hats as an entrepreneur involved in new media and technology ventures and as a consultant on strategic issues